SurfSMART Online Marketing Guide

The All Important, Often Ignored 
Best Way to Market your Website...

Off line! Yes, off the internet! Your website is a powerful sales tool. It is something you should be promoting in every single piece of print media you give out, send out, or display including business cards, letterhead, envelopes, faxes, print advertisements such as yellow pages, newspaper and magazine ads. And it should be included in all email correspondence, roadside signs or storefront signs, and more. Your website should be designed to enhance you business image in a way that makes you proud to get it out to the public.

Whenever I see an advertisement for business without their website listed, I always wonder why? Every business should not only have a website, but a website that they want to show off because it can provide more information to prospective clients and confirm your expertise better than any other method. 

Here are a few additional ideas for promoting your website offline:

• Include your website address on your voice mail or answering machine message. This is a great way to allow your clients or prospective clients to find out more information if they cannot get through to you right away.
• Use your car to advertise your website with magnets, decals, bumper stickers or even custom paint. 
• Use and give away promotional items such as pencils, pens, hats, t-shirts, etc. all with your web address printed on them.
• Include your web address in all Christmas cards, invitations, or any other cards you send out.
• Include your web address on your company checks.
• Are you sponsoring an event, your child's team or school? Include your web address on all sponsored items.

Want us to market your site for you? Contact Us.

The most important, 
and often ignored part of marketing  your website. What is it? 
Click here to find out. 

"THINKING" about selling something on the Web? Anyone can!
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